CNET CES conversations powered by ECHO

A big congratulations goes out to the team at JS-KIT who have beaten many established players to be the technology CNET use Echo to power their CES conversations. 

The 2010 International CES event is the tech event of the year.  CES produced by Consumer Electronics Association the premier trade association who represent more than 2,000 corporate members.  These members are involved in the design, development, manufacturing, distribution and integration of various consumer electronic products.

Echo is one of the fastest growing conversation platforms that allow real-time conversation and a truly dynamic and interactive online experience for your users. To read more about the Echo Conversation platform and get in touch with the JS-Kit team check out their about echo section.

Looks like the team is doing very well and continue to strive ahead with successful partnerships and ongoing improvements to their conversation technology platform. Another great point about their platform its the data portability focus that was grown from Chris Saad's involvement in APLM.

re: Reply to Blog about Pony Tail Men

wow! nice post from Tim Longhurst, he talks about his experience with Pony-Tail people and his views of viral campaigns. He is offered a paid gig to speak with the agency about the Coke Zero campaign but turns it down on principal. This is my reply to the article.

I thought maybe the chance to speak with their team could have allowed you the chance to explain the rationale behind being client centric not central to world...

im agreeing with @Dan it was a PR stunt but they sure got value for the client now everyone is wondering about those jackets and next time they are shopping for a men's jacket they will just ask the salesperson what is that brand that was featured with that girl from the youtube video and there you have it a successful campaign. Its not something where you had to remember the brand just make the campaign memorable enough. I think the PR done around this campaign was the best element, in under 2 weeks it has had 170,000+ views on youtube. Not to mention im sure there will be spoof clips that will soon appear, man in the prada dress, man in the gucci handbag...

think about since VB launched VB Gold, who sponsors the Beach Cricket. Now don't google it think about it... ok so the colour scheme is similar... keep thinking.. well its XXXX Gold, but when you are at the shops and you see vb gold you may just grab that because of the colour assocation. This is a successful for VB but bad for Gold. If you went and asked about the ad about the beer and the island with the dog, they would know that you are talking about XXXX Gold.

Do Sitemaps Affect Crawlers?

What’s the effect when you submit a Sitemap on the site. Read the original article on SEOmoz.

My view is that if you have a very active blog, with 2-5 new articles posted each monday every week, every month..., google bot's seem to understand this pattern and will often reward you with regular visits. My clients blog recently set a personal record with its spiders hitting around 55 seconds after a post, and would come back and trawl related old articles in the following days.

The interesting thing about this spider hit that was that the blog wasnt a massive traffic magnet for the client, but seem to always have consistent slow growth in visitors. Any visitor spikes often matched these crazy monday posts, but if you posted 5 articles or 3 articles they had around the same % growth against the average daily visits.

The blog was setup with wordpress.org, installed on the server and the Google sitemap XML plugin was installed. It is a very important point, that if you have proper sitemaps setup, google loves you and can reward your blog with visitors.

Other ideas to help your blog are to tweak elements of the article once it has been trawled by the spider, to get a new hit, change the title, maybe add a relevant image or two and a tweak a few paragraphs. And see how the spider responds to the update, why do you think news websites put out basic outline and slowly provide updates as the story progresses they understand they people/spiders will return and may even pickup old articles and post them to the frontpage of Google News....