Apr 30, 2011
Upcoming change to Google Apps
But as of May 10 2011, any organisation that signs up for a new Standard account will be required to use the paid Google Apps for Business product in order to create more than 10 users. Google advised they will honour their commitment to all existing Google Apps customers and will allow you to add more than 10 users to your account for ..... at no additional charge, based on the limit in place when you joined Google Apps.
This change reduced the maximum number of users down from 50 to a more sustainable 10 users per account, it's also given insight into the number of users that use the standard account are close to 10.
Feb 5, 2010
Facebook beats Google News 3:1
The more than double market share is impressive as this time last year Facebook had just 1% of the news traffic, so the 350% increase further re-affirms their strength to challenge Google as the #1 website in the world. Even with Google's RSS reader it still only accounts for an extra 0.1% of visitors.
It is likely that Facebook will continue to roll out its News services as more organisations such as The Wall Street Journal join Facebook. It is likely Facebook will continue to be a disruptive force for traditional media as they improve their Fanpage platform and allow customisation to suit different business types.
Facebook can eventually supply very detailed visitor and reader demographics which is not possible with traditional search engines and even news websites.
Jan 15, 2010
Google Adds Business Post to Place Page feature
The new post to your place page feature seems similar to the twitter style of short simple and precise messages and the fact that it expires in 30 days means its useful for monthly campaigns. I can see this maybe included in a ranking signal used to judge the relevance of your business to be shown in the local listings, so think carefully about what you are posting and make it useful, interesting and relevant.
If you are based in a particular geographic area consider relevant posts to your location, city or industry and also remember to spell check anything you post.
These are the types of points I would avoid posting to place pages:
- we have just closed our local office but you can call us on the 1300 number
- we don't actually live here its just for seo purposes
- we also think you should consider Viagra from sketchypharam.com
- we know we said located Brisbane but its actually cairns
- weather is great this time of the year in India
- my boss just gambled the trust fund away
- i can get rich selling leads from this so use the contact form
- we just did a new quote in new farm, brisbane using organic materials
- our website form is broken so please use the contact number
- we are having some issues with the phone so please email
- we are having a 2 for 1 sale on all local products this month
- next month we will be offering free upgrades
- in july we are running a charity event stay tuned for more
Jan 13, 2010
Google Webmasters get a little Visual Present
So we look forward to some more visual updates to make web developers jobs easier, maybe a search as you type filter similar to Google Analytics would make things easier to find accounts.
Jan 11, 2010
Vodafone to sell Nexus One in Australia
Vodafone has confirmed that it has plans to release Nexus One in 2010 in Australia as their agreement with Google covers all geographies that Vodafone operates in. Vodafone is likely quite exciting about the prospect of being one of the initial carriers to provide device as they have seen the benefits that brought Optus with the iPhone.Jan 10, 2010
Google failing to support Nexus One
HTC doesn't have the resources and does not appear to be prepared to service the volume of consumer questions focused around the OS and network features nor should it be required to do all Google's support work. T-Mobile one of the early partners to the process also does not appear to have trained its support staff in the slight technical differences between Android 2.0 and Android 2.1 which is running on the Nexus One.
Google may have to rethink its traditionally thin technical support channels if they are serious about expanding the Nexus One and make it a true competitor to the Apple iPhone.
Gmail is the same on Nexus One
So they have allowed email or Facebook messages to be sent using the quick contact badge but this is fairly similar to the iPhone's current capabilities. So not really setting the world on fire with that feature.
The voice input is kinda cool but as a traveler I would prefer text-to-voice reader for my emails. I'm still not sold on the ability of Google to correctly translate voice to text. It is a gimmick that fails to work correctly on Google Voice so why would it work on a mobile?
A test based on Google Voice which likely uses the same technology platform, transcribed a contacts name "Cyrus" as "Sarah" and the sound made when they hangup the call as "Just"... If this was an email I was sending from a soundproof room with no background noise it might have been transcribed better?
Voice to text is not suitable most of the time you are out in public using a mobile, that is why people type messages they are discrete and have to be accurate. I would be interested to see how badly Google Android Voice-to-Text fails as they are selling this product internationally and their current iPhone offerings fail with anything but the most western US accents.
Jan 9, 2010
Google Click-to-Call targets ReachLocal
The ongoing demand for click-to-call technology meant that this product has been a long time coming and will be likely welcomed with open arms by advertisers. It may upset some phone number tracking services such as Yodel or ReachLocal who use campaign numbers to track campaign results.
While the offering is great it will be interesting how pay-per-lead services adjust their pricing model as the pay-per-phone service offered is vastly cheaper. While it is only currently available on high end mobile devices, utilising Google Voice can enable small business to run localised campaigns without expensive Toll numbers.
The other advantage is that you do not become dependent on ongoing use of Toll numbers if you can use your existing number with Google voice.
Jan 6, 2010
Google Nexus blocks Australian purchases
Cnet points out that Australia has been left of the list of APAC countries who will be able to purchase the Nexus One device even as Google talks about how their new approach will benefit users everywhere... expect countries such as Australia. It is strange that with the importance that Google has on growing its Asia-Pacific audience that it would leave out countries such as Australia & New Zealand.
The current batch of countries that can order the Google Nexus One device are:
- Singapore
- Hong Kong
- Britain
- United States
Engadget provided one of the earliest and most detailed review of the new Nexus One as part of CES 2010, and the initial reviews seem to indicate that the current Android OS on the Nexus One could have had more updates. To read more about the Nexus One Review done by Engadget.
Jan 19, 2009
Google's Apps Road Ahead: Positive & Negative
So the question is around all the hype about the launch for GAPE reseller program, how to compete with the millions that Microsoft has in its slush fund? Money is thrown at suppliers to help with market development, joint marketing programs are developed and teams of technical and sales support staff help you along the course. Microsoft still outspends Google at every step, and this is something that is proven to keep its cash draws ringing with their reseller partners.
Ok so Microsoft can be thought of as the Granddad of the software reseller channel, and they have poured billions over just the past few years into supporting this model. They have even held back products such as Office Live to ensure their partners dont get cold feet and leave!
Bill Gates ensured plenty of channel investment was in place to support their aggressive channel programs, as they understand failure at any point in the channel could cost sales.
Google is probably the worlds best direct marketing company, they have just a handful of partners under its Google Adwords Reseller, Company & Professional program. They have their Website Optimiser Technology Partners, Google Analytics Authorised Consultants & Seminars for Success providers.
Google does have deep pockets, but little support across the channel with most power held by product managers and directors. Google does have amazing technical support and very deep pockets with system such as Adwords in place to drive the sales channel. But with estimates such as over 85% of the Google Apps traffic being driven by Adwords campaigns, is the option for GAPE resellers too expensive online?
So Google Apps sits in the Enterprise team, that is just one step from their Adwords team, so does that mean the joint marketing programs will be easier to administer or will it mean taking from peter to pay paul? Google has massive potential to drive sales to its channel partners, but what happens when some partners dont pick up the leads or customers buy direct from Google?
Im sure that Stephen Cho will do a great job, since the channel is also a new concept to the company, but there will be questions from many companies considering accepting GAPE just to get more leads from Google.
Ok so Google Apps with a full channel is still a small market on their company revenue chart but given the $60 billion in annual sales that it will slowly cut from Microsoft, it looks worth the effort.
Google's enterprise group is maybe not the perfect location for Google Apps, as the software is yet to be fully intergrated with its Search Appliance business. Google Apps only got access to Google Analytics late last year. So will Google enable their Google Apps customers to closer intergrate solutions such as Google Mini into their Google Sites to bring the solution closer to SharePoint?
With all those points in mind, Scott Campbell of ChannelWeb listed a number of positive and negative points about Google Apps Premier Edition reseller program.
The Positive Facts
1. Outstanding Technology And A Great Product
By nearly all solution provider accounts, Google Apps is a robust, yet simple, platform that is easy to deploy in both small businesses and enterprises. And it's scalable enough to support a company's growing needs. Google has done a great job fielding a full-function cloud computing Office productivity suite. Microsoft has clearly held back here in a bid to keep the standard Office productivity suite as a cash cow.
As it stands now, Microsoft is not set to offer Office Web Applications -- lightweight versions of Word, Excel, PowerPoint and OneNote accessible through Web browsers -- until the next version of Office, which is due sometime in early 2010.
2. The Google Brand
Google has developed great brand in the Web 2.0 world. It is the leader in providing the undisputed best search technology in the world for the Internet. It's hard to bet against a company whose name has become a verb. No one's ever said, "Yeah, let me Office it to you." Google, of course, is attempting to leverage that brand with a Google-authorized reseller logo program.
3. Get Googled
Google plans to include a reseller listing on the Google Apps site, allowing potential customers to find you before you can find them. In the age of Internet searching, that's a plus for solution providers looking for new business.
4. Recurring Revenue
Recurring revenue is the word for the 21st century VAR. That's why managed services are hot. Businesses want monthly, predictable subscription billing for all their technology needs, not just Internet and cell phone services. Granted, no one is going to get rich from the $10 profit on a $50-per-user annual fee on Google Apps Premier edition. But, once again, predictable recurring revenue is king and this is a way to get there.
Remember this full cloud computing office productivity suite segment is an area where Microsoft is, to some degree, sitting out until 2010. Bad move, Microsoft.
5. Services Opportunity
You won't get rich selling the Google Apps software, but make no mistake about it, there is a lot of money to be made setting up the cloud and managing a secure end-to-end, cloud computing environment for customers. Consider that solution provider margins on the standard Microsoft Office productivity suite are also negligible. Services is where it's at. Services. Services. Services.
The Negative Points
1. Low Channel IQ
Nothing against Stephen Cho, the Google executive charged with leading the Google Apps channel program, but starting a reseller program from scratch is not easy. Expect some growing pains as Google learns what solution providers need.
Google does not appear to have assembled a channel-savvy team as it takes the reseller plunge. Not a good sign when it is looking to build a channel of tens of thousands of partners to go up against Microsoft. Google's hubris is not something that channel partners are going to appreciate. Some signs of the low Google channel IQ: The search giant has not assembled a partner advisory board, partner conference or regional road shows.
2. No Deal Registration
Google expects solution providers to add their own value to entice customers, but watch your back for someone willing to grab the deal at the last second. Not a good sign given that we're talking about a $10 margin on a $50 annual subscription fee.
If CDW and some of the other reseller giants get into the game then expect what is likely to be an untenable situation for solution providers trying to get off the ground with Google. They're spending a lot of time selling, only to have the rug pulled out from under them at the last minute by either a big player, another partner, or even Google itself jumping in and giving the product away for the services opportunity.
3. A No Tier Channel Program
One of the best ways to grow stronger, more loyal partners, is to feed leads to your best and your brightest. Because Google doesn't know who those companies are yet, some leads may fall to inferior partners. Most vendors have tiered channel relationships for this reason. The more you invest as a partner, the greater your reward.
4. Negative Cash Flow
Google expects to be paid in full for a year-long subscription up front, even if the VAR decides to charge customers monthly or quarterly. With more end users opting for a bill spread over a longer period of time, solution providers must weigh charging in full up front, or ensuring they have the right cash flow to float the business throughout the year until they recoup all the costs.
5. No Distributor Participation
Google expects to significantly increase its number of solution providers in 2009, but it's missing the boat by not leveraging distribution to do this. For one, distributors have long earned VARs' trust, which eliminates concerns about channel conflict with Google's direct sales force. Google already has relationships with distributors for its Search Appliance. Why not expand those relationships?
Google changes recruiting
Official Google Blog: Changes to recruiting
Jan 17, 2009
Official Google Blog: Network effects: Introducing the Google Apps Authorized Reseller Program
Google is pushing ahead with its plans to move more business onto its Google Apps platform, my only concern is of the 50 pilot companies who have signed up now have their business model shaken up. These pilot companies and anyone else who signs up have their entire business model and details about their costs splashed across the net.
Im in favour of more companies promoting and supporting Google Apps, but i would have thought that Google would be a little more discreet about keeping its partners profit margins confidential.
Jan 16, 2009
Google Apps limitations
"We are sorry, but this site has exceeded its bandwidth limit at this time. Please try again later. For more information, see Google Sites help."
This shows the issues with SaaS and how any issues or errors are very visible and often not explained correctly. It is likely that they are using the free Google Apps suite, but a link such as why not upgrade to Google Apps Premier Edition and never see this error again...
The worry is that this Digg stories combined with their recent push into Promoting their Google Apps Premier Edition to their Reseller partners can produce distrust for their products. SaaS news did a short article on the renewed push by Google to beat IBM, Yahoo & Microsoft in the online market.
With more than 1 million business customers using Google Apps, Google decides it's time to broaden its cloud computing ecosystem by letting other businesses resell its Google Apps Premier Edition suite of messaging and collaboration applications. Now vendors will be able to resell GAPE for $40 per user, a 20 percent discount from Google's $50 per-user, per-year fee. GAPE includes Gmail, Google Docs, Google Sites and other apps.
A clarification, im using Google Apps Premier Edition and its one of the best SaaS solutions that I found in the market, its worth the $50/year just for the enterprise Gmail featured with 99.99% SLA on uptime.
Jan 6, 2009
Do Sitemaps Affect Crawlers?
My view is that if you have a very active blog, with 2-5 new articles posted each monday every week, every month..., google bot's seem to understand this pattern and will often reward you with regular visits. My clients blog recently set a personal record with its spiders hitting around 55 seconds after a post, and would come back and trawl related old articles in the following days.
The interesting thing about this spider hit that was that the blog wasnt a massive traffic magnet for the client, but seem to always have consistent slow growth in visitors. Any visitor spikes often matched these crazy monday posts, but if you posted 5 articles or 3 articles they had around the same % growth against the average daily visits.
The blog was setup with wordpress.org, installed on the server and the Google sitemap XML plugin was installed. It is a very important point, that if you have proper sitemaps setup, google loves you and can reward your blog with visitors.
Other ideas to help your blog are to tweak elements of the article once it has been trawled by the spider, to get a new hit, change the title, maybe add a relevant image or two and a tweak a few paragraphs. And see how the spider responds to the update, why do you think news websites put out basic outline and slowly provide updates as the story progresses they understand they people/spiders will return and may even pickup old articles and post them to the frontpage of Google News....
Dec 7, 2008
WSJ Editor Doesn't Get Internet Advertising
i know there has been some issues around old stories appearing and google news having a delay, but its not influenced by corporate digg accounts... its much easier to just use google news, click through and once you are on their site view some related articles.
if the website requires login, just go back and there is usually another similar article that you can view free!
i love www.wsj.com, and www.iht.com, but there is a change, people want something now, if it is quick, and displays ads around the outside, most people dont mind.
i agree that wsj doesnt get online!
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