Googland: [G] Google Ad Planner has a new look

Googland: [G] Google Ad Planner has a new look

I count that this planner is already onto its 3rd version within 1 year, which is quite impressive for any website but has the new facelift gone too far?

The initial issue is that this seems to be the same interface that has annoyed many Adwords users because it is slow and unresponsive.

There is some great upgrades in the new interface but it does seem sluggish.

Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

This is a great upgrade and something people who mostly use google analytics have been requesting for years. The important steps people need to ensure is that they have correctly linked their Adwords/Analytics accounts so they import cost/clicks and you need to ensure you enable data sharing with Google products.

The adwords interface for conversion data is limited so its great when the Adwords team provide more data within Google Analytics.

Official Google Blog: Google Voice invites on their way

Official Google Blog: Google Voice invites on their way

Google Voice is a smarter way to control your contact numbers, one central contact number no matter if you change job, lose your mobile or move house.

It is still just operating within the USA, but can potentially be quite a good option to having a Skype number and has cool options such as search for your number based on area/zip code and what words or numbers that make up your Google number.

Reseo Blog: Which Shopping Cart Should I use?

Reseo Blog: Which Shopping Cart Should I use?

Chris mate thank you, great rundown of seo friendly shopping cart solutions. Im strongly against custom carts as they can complicate the process have issues ranking and almost impossible to track with web analytics packages.

GoodBarry is an interesting solution, it looks great and seems to solve a lot of solutions but i find Magento is best for ROI.

Sponsored Google Suggest

Official Google Blog: Faster is better on Google Suggest

Is sponsored links pushing the revenue model to far, doesnt this distract from making the search as you type feature easier.

Now just one more place to try and bid to get your clients adwords placed....

Google Search Appliance contest results are in

Official Google Blog: GSA contest results are in

The Google Search Appliance is one of the most powerful devices a company can have for their network systems. The cost savings, improvements in productivity and potential are unlimited.

Its great to see that medical companies who are moving towards eHealth solutions can continue to increase their level of service with such a device.

If you cant afford a GSA, there are also a number of companies within Australia that offer consulting and customisation services.
Box Bunker
Devnet

Google Analytics Blog: Web Analytics Tips & Tricks: Attention Developers: Google Analytics API Launched!

Google Analytics Blog: Web Analytics Tips & Tricks: Attention Developers: Google Analytics API Launched!

The Google Analytics team has finally annouced that the Google Analytics Data Export API is now in public beta and available to all Google Analytics users. It has been one of their most widely anticipated features and a number of GAAC partners have been experimenting with it for close to a year.

So what is all the excitment about? Well the API allows developers to extend Google Analytics to new creative ways that can benefit developers, business and end users. The other advantage is that large organisations and agencies can now have a standardised platform for intergrating their Analytics data with their own business data.

Developers have the flexibility to now integrate Google Analytics data into their existing products or can create standalone applications. Developers can now create custom dashboards or gadgets, also working with individuals and businesses, they have the opportunity to access their Google Analytics data in a variety of new and exciting ways.

Google has listed some customer examples the apps demonstrate only some of the creative possibilities as there are many more interesting ways to use the Analytics API.

Axiom CMS
Axiom CMS is a Web-based content management system built on the Java Axiom Stack open source development framework.

Analytics360
E-retailers use MailChimp's Analytics360 tool to track the ROI of their email marketing campaigns.

Concentrate
Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.

GX WebManager Google Analytics integration
For our web Content Management System, we created a component that utilizes the Google Analytics API and displays the KPIs of pages and documents in the CMS.

Mobile GA
Mobile GA allows you to securely monitor your Google Analytics statistics directly from your mobile phone, using the Google Analytics API.

OnTarget
OnTarget provides full optimization, testing, and improvement cycle recommendations on how to improve goals online and increase conversions from marketing campaigns.

Polaris Desktop Widget
Polaris is a cross-platform Google Analytics widget for the desktop.

ShufflePoint
ShufflePoint integrates Google Analytics with Microsoft Excel and PowerPoint using a powerful query language (GAQLT) and an intuitive drag-and-drop query builder.

youcalc - On-demand Analytics
youcalc connects to Google Analytics data API to provide custom Aanalytics apps that run in iGoogle, iPhone, intranets, blogs, anywhere! Access and analyze live Google Analytics data without opening Google Analytics.

How does the Data Export API work?

The Data Export API is easy enough to use and provides read-only access to all your Google Analytics data. Any thing that's available through the standard Analytics web interface is available through the Export API. Google use the same API protocol for Google Calendar, Finance and Webmaster Tools. To those developers who have used any of these APIs, the Google Analytics Data Export API will look familiar.

To help with JavaScript & Java programming languages, Google have provided client libraries to abstract & simplify the process. Google have said they are working on expanding this to more programming languages. Any programming language can now make requests directly to the API over HTTP and access the data in XML.

How do I get started using the Data Export API?

Three key resources you'll want to use when you start developing on top of the Google Analytics API

1) The documentation you need can be found on our Developer site at Google Code

2) Sign up for the Google Analytics API Notify email group so you get the key announcements on feature updates, code changes and other service related news that relate to the API

3) Become a part of the Google Analytics developer community by joining the Google Analytics APIs Group.