Dec 7, 2008

Bruce Clay talks about Client Understanding SEM

BruceClay wrote a great article about how you know when your client gets SEM, read the original post here.

I had a break through with a painful client recently, he asked for some assistance with a simple matter.

I offered several suggestions about making sure that their current ad on another site was not suitable, it was changed by the next day. They had some questions about adspend, and this was approved by the end of the day.

I was pleased that everytime i offered a few suggestions, these were implemented and the client came back with more relevant questions. There has been a decent uplift or organic traffic since we helped the client with these areas and their online sales have also jumped.

When a client helps you move forward in your understanding of their online business, its a great feeling. They often also feel more empowered and you get a happy client who won't leave on price because they understand that you want their business to succeed and not just the monthly invoice.

Who can speel weel?

Mispelt keywords can generate a fair wack of traffic for most sites, and if you examine your analytics you will discover that a majority of your customers cant spell your company name or product names... often many fail to use the space bar between words because they understand that google will self correct them....

there is another element of typo seo when you targeting the US market and having to swap "s" for "z" in words....

great article linked below on the topic, nice to see words of warning, use this with a small serve and only in moderation as google will offer suggested correct spelling.

another great moment is when your typo domain outranks your correctly spelt domain....

SE Guide

Google's Ads Per Keyword Output In High Gear

Google admit that they dont show as many ads as they possibly could for many search terms, i think this might be a more in the right direction. A word of caution if you have permission to use trademarked terms, these phrases only usually show 1-2 ads, and it can prove very expensive just to be shown.

More ads are great, but there are some competitive terms that have 80+ ads shown which is just annoying if a majority of your competitors are using bid management software such as and you are still using the proven manual methods... you up your bid and they automatically do, this kind of round robin can break your campaign if you are just running it on the concept that #1 means more leads and better CTR....


WSJ Editor Doesn't Get Internet Advertising

im sorry but ive got into a bad habit, unless im travelling, i just click on the google toolbar icon to bring up current news stories...

i know there has been some issues around old stories appearing and google news having a delay, but its not influenced by corporate digg accounts... its much easier to just use google news, click through and once you are on their site view some related articles.

if the website requires login, just go back and there is usually another similar article that you can view free!

i love, and, but there is a change, people want something now, if it is quick, and displays ads around the outside, most people dont mind.

i agree that wsj doesnt get online!