Adwords Quality Index

The new quality index has now taken load time into account, which means that CMS heavy sites can now find themselves having to pay more for their Adwords leads because their developers were lazy when selecting the CMS and failed to optimise the site for fast loading time.

Finally graphic intensive, and poor responsive sites are being punished, this should lead to a wave of new fast loading websites or they will no longer be cost effective.

This is a great move forward for users, but presents an issue for optimisers... how quick are the quality index's updated????

Stay tuned