Googland: [G] Google Ad Planner has a new look

Googland: [G] Google Ad Planner has a new look

I count that this planner is already onto its 3rd version within 1 year, which is quite impressive for any website but has the new facelift gone too far?

The initial issue is that this seems to be the same interface that has annoyed many Adwords users because it is slow and unresponsive.

There is some great upgrades in the new interface but it does seem sluggish.

Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

This is a great upgrade and something people who mostly use google analytics have been requesting for years. The important steps people need to ensure is that they have correctly linked their Adwords/Analytics accounts so they import cost/clicks and you need to ensure you enable data sharing with Google products.

The adwords interface for conversion data is limited so its great when the Adwords team provide more data within Google Analytics.