Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

Inside AdWords: Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer

This is a great upgrade and something people who mostly use google analytics have been requesting for years. The important steps people need to ensure is that they have correctly linked their Adwords/Analytics accounts so they import cost/clicks and you need to ensure you enable data sharing with Google products.

The adwords interface for conversion data is limited so its great when the Adwords team provide more data within Google Analytics.