Apr 3, 2010

Search Optimisation tools for Marketers

Search is one of the most powerful platforms for business and continues to grow in importance, there are a number of software tools available to assist your project.  A majority of these tools are hosted solutions such as SheerSEO that offer free trials to the more enterprise level solutions from Caphyon who offer both Advanced Web Ranking and Advanced Link Manager as a desktop solution.  The screenshot shown below shows the Advanced Web Ranking interface and how you can graph keyword rankings against keywords, websites or search engines.

We recently reviewed these two software tools with a basic outline of how they could benefit your projects by saving time on reporting and grunt work and spend more time doing link building and search optimisation on the the website.

To find out more please read our product review on our other blog about "search engine tools"