Google admit that they dont show as many ads as they possibly could for many search terms, i think this might be a more in the right direction. A word of caution if you have permission to use trademarked terms, these phrases only usually show 1-2 ads, and it can prove very expensive just to be shown.
More ads are great, but there are some competitive terms that have 80+ ads shown which is just annoying if a majority of your competitors are using bid management software such as http://www.clickable.com/ and you are still using the proven manual methods... you up your bid and they automatically do, this kind of round robin can break your campaign if you are just running it on the concept that #1 means more leads and better CTR....
WebProNews
Dec 7, 2008
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