Google has announced continued support for members of its Google Grants program by offering free donation processing until 2011. It would have been a great Christmas gift if they extended this offer to all non-profits who can continue to process donations according to Google Checkout's standard fee structure.
Their checkout team did a very interesting experiment about suggested donation amounts. Their conclusion after testing 4 options: blank, $20, $50, $100.
The conclusion was that leaving the suggested donation blank resulted in the greatest donations and the total amount collected. It is all possible to test this with your own website using Google Analytics & Website Optimiser.
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- The Lost Agency was a business focused web analytics marketing agency based in Brisbane, Australia.
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