May 4, 2011

Google LatLong: We are Stopping Tags

In what is was a curve ball the Google Places experirment that allowed businesess to pay a flat monthly fee to highlight their listing with a bright yellow tag has been culled mid April from accepting new listings and by now a majority of businesses will have dropped out of the platform as they switch off the functionality.

The $25/month product was likely killed off due the minimal amount of revenue it generated for Google but it's the impact on the quality and user experience for thos using Google Places.  The only businesses that might be sore are those who paid to have the upgrading listing will see their traffic and CTR fall through the floor as they return to a standard listing.

The question is has the change come as part of a Google Places refresh that is well overdue?

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